In the 50s, the PRA-6 Rádio Gazeta, already part of Fundação Cásper Líbero, managed with the Ministry of Transport (Road and Public Works Ministry, at the time) a concession to operate on frequency modulation (FM). The signal became to be retransmitted at 88.1 FM. One of his first transmissions made at the pool with AM FM were the fourth centenary São Paulo’s festivities, at 9, 10 and 11 July, 1954.
The station spent most of the time, just like the first FM stations, to retransmit the signal of a major radio and started to be used as the service channel (through them, for example, an external production reporting, or an technical equip, that could be used to communicate with the studio, without making the listeners hear the signal from Radio AM, as they were internal information).
In the first half of the 70s, Rádio and TV Gazeta’s director, Marco Aurélio Rodrigues da Costa went to United States and was inspired by the musical radios that existed there. That’s how Gazeta FM radio began to have a profile, and own schedule. The Radui started with a schedule all focused in popular music. The station followed trends, and became to be solid at the 90s, as a modern radio, with young schedule and with the most powerful São Paulo’s transmission. Always ranks between the three largest radio audience in the city, as Ibope report.
The Rádio Gazeta (São Paulo), is currently a Brazilian radio of Fundação Cásper Líbero, operating on 890 kHz at AM.
It was founded by Cásper Líbero, as part of the communications company, which has already owned the newspaper “A Gazeta”, the most modern form of printed communication in São Paulo until then.
In the 40s, with the spread of radio in the country, Cásper Líbero invested in this new media, realizing that radio would become a great mass vehicle. Initially, started in the radio world when he created the “Grande Jornal Falado d’ A Gazeta” (Great Spoken Newspapper of A Gazeta), hosted by Gumercindo Fleury, at Rádio Cruzeiro do Sul – beginning in 1934. Watching the success coming closer, the businessman Cásper Líbero bought another broadcaster, the Rádio Educadora Paulista (which was the first São Paulo’s radio station, 1923), turned it into “PRA-6 Radio Gazeta”, which started the activities at March 15, 1943, having all the schedule dedicated to classical music, transmitting live concerts from his auditorium. In rookie year, the musical direction was in charge of the conductor Souza Lima, as the orchestra had between the regents the composer called Camargo Guarnieri.
From 1963, the radio achedule has included journalism and sports programs.
Today, the Rádio Gazeta AM 890 kHz is a university radio, with almost all content produced by students at Cásper Líbero University and for the professionals of Fundação Cásper Líbero. In the building where the company is located, Rádio Gazeta have the largest disk collection in the country and has a large audience through the internet, because it is also transmitted online on your portal.